 Opt-in E-mail Marketing Opt-in e-mail marketing is an easy and affordable way to expand the amount of time you are in front of your prospects, so that they will consider your company when they are ready to buy. It is also an efficient way to track your marketing efforts and to measure the results in terms of leads and sales generated. Creative list buildingThere are many ways to collect and organize visitor information. You may choose to use Contact Us forms, newsletter sign-ups, free information offers, contest entries, requests for quotes, or any number of other creative approaches. Specific fields within the forms can be used to organize information as it is gathered. E-mail Marketing MethodsYou may choose to send a specific e-mail to only one subset of your database or you may send e-mails customized according to the products the recipient has already purchased. Your messages are delivered at the touch of a button in HTML or plain text. We will provide you with an e-mail template. Track your ResultsReceive a report showing how many Web site visits, click-throughs and orders were generated by each newsletter or e-mail, how many new visitors you are receiving, and where your viewers are coming from. Manage your ListsInvalid e-mail addresses are automatically dropped from the system. Users who no longer wish to subscribe may remove themselves. You also will have the ability to add, edit and remove recipients through your online administration area.
|
||||||||
